I?m pretty lucky as a PR professional when it comes to food and drink PR experience and I?ve worked with some huge household brands which inspired me. Food and drink PR is so versatile it can be used to tap into all kinds of audiences, whether for educational purposes, events, adults, sustainability and more. In fact, I don?t think there are many areas that food and drink PR can?t reach. We all eat, we all drink, and there is a huge variety of ways in which it can affect our lives.
Some of the drinks brands I?ve worked with encouraged kids to improve their physical skills, like keepy-uppy, and sponsored UK wide pantomimes featuring celebrities and local children who auditioned for a part. I?ve also had the great fortune to work with a cereal brand with a famous face (not human) on the box. It fit perfectly with wrestling and, in fact, sponsored a very well known touring global wrestling event which inspired kids and adults alike. That?s not to say I haven?t had my fair share of more adult-focussed food and drink PR projects which are also tremendous fun.
My blog this week is all about how food and drinks brands can inspire, so I thought I would share a fantastic example from a global drinks brand which touched me (not in the literal sense). Boiled down, it?s a cash machine that tells people they can get 100 Euros with no card and asks them to share it with others, giving several options such as hiring a storyteller for local kids, buying nappies for women etc. under no obligation. It?s had almost half a million views and, though no one actually had to share the money, there?s been a lot of lovely feedback videos of people actually sharing their find. Thanks to PR Examples for pointing out this inspirational idea.
Source: http://onechocolatecomms.co.uk/how-food-and-drink-pr-can-inspire/
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